Adobe Slate, a free consumer design app for the iPad, released
The app is part of the same family of entry-level apps as Adobe Voice, which was updated today to add improved text overlays, new motion graphics, refined font layouts and categorized video examples
In the weeks before Apple’s CEO Steve Jobs previewed the iPad, the rumor mill was busy with guesses as to what Apple had up its sleeve. Most centered on a tablet device, but the money was on the product being called the iSlate. It didn’t turn out that way, and the term “slate” has gone out of favor, but Adobe has brought it back with its new design app for the iPad.
Not to rub it in or anything, but if you do a search for “Adobe” and “Slate” on the company’s website you will still come up with this story: HP’s Slate Device Runs The Complete Internet — Including Flash!. Oh my.
But the new design app from Adobe, Adobe Slate, has been released first for the iPad and is meant to be a companion app to Adobe Voice which allows users to record voiceovers to the images and videos. (In fact, that app was recently updated to recommend Adobe Slate.)
These apps might be what you’d call the entry apps for Creative Cloud, Adobe’s professional suite of apps for the desktop and mobile devices. It makes sense and it is good to see Adobe going in this direction after years of seeming swimming up stream.
“Slate is made for anyone who wants to communicate with impact,” Adobe said in its announcement for the app. “Students, teachers, non-profit organizations, small business owners or corporate communicators can now turn their next report, newsletter or travel adventure into a document that captures attention. Through professionally designed magazine-style layouts with elegant fonts, beautiful colors and eye-catching motion, Slate content automatically adapts to any device for a high-impact reading experience on tablets, smartphones or computers. Slate creations are links that can be shared easily via text message, email, embedded in websites, or posted on social media channels.”
“In today’s digital world,” said Paul Gubbay, vice president of product development, “everyone wants to share engaging Web-based stories that stand out, but often people don’t have the right tools to easily create something impactful. With our move to Creative Cloud we’re able to tap into our pro-level creative software expertise and bring it to a much wider audience with new tools—first with Adobe Voice and now Slate.”
Adobe has made a bunch of promotional videos for Slate and Voice. This one worked for me: