Sean Sosa joins CAMG as Senior Vice President of Media Strategy and Initiatives
Prior to joining CAMG, Sosa was the Executive Vice President of Media for Icon Media Direct
WOODLAND HILLS, CA – April 1, 2015 –– Consumer Attorney Marketing Group (CAMG), a law firm advertising agency combining intensive analytics, experienced media buying expertise and sophisticated direct response strategies to create effective TV and radio campaigns, has added Sean Sosa as Senior Vice President of Media Strategy and Initiatives and Betsy Ray as Account Executive. Mr. Sosa will specialize in developing and planning strategic campaigns, including media buying and planning, interactive marketing, digital media and online marketing. Ms. Ray will be responsible for strategizing and implementing campaigns, as well as maintaining relationships with CAMG’s clients.
“We are confident that Sean and Betsy’s media buying expertise, combined with our team’s law firm industry experience, will provide successful TV and radio campaigns for our clients,” says President and CEO of CAMG, Steve Nober. “Their hands-on and specialized approach will be beneficial for the continued growth and development of the firm.”
Mr. Sosa has more than 20 years’ experience in the media marketing and advertising industry. Prior to joining CAMG, he was the Executive Vice President of Media for Icon Media Direct, where he oversaw the strategic operations and development media buying team. Mr. Sosa has notably implemented campaigns for top brands, such as Proactiv, Hotwire NutriSystem and Oxiclean. He earned his Bachelor’s Degree in Film Production from California State University, Northridge.
Ms. Ray has in-depth experience in the digital marketing and advertising industry. Prior to joining CAMG, she served as an Account Executive for InterMedia Advertising where she specialized in direct response advertising. She also has experience in creating marketing plans for radio campaigns, endorsements and promotions. She earned her Bachelor’s Degree in Art History from Boston College.