March 31, 2015 Last Updated 1:09 pm

National Review magazine says it is set to go non-profit

The website Politico reported today that the National Review, a semimonthly magazine founded in 1955 by William F. Buckley, Jr., will go non-profit.

NR-issueThe magazine, which its founder said in 2005 had lost $25 million over its lifespan, will join other political magazines as a non-profit.

“Most similar publications–from Commentary on the right to Mother Jones on the Left–are non-profits, a reflection of the fact that publishing a serious opinion magazine has never been a profitable business, and never will be,” editor Rich Lowry told Politico’s Dyan Byers. “We are just changing in keeping with the industry standard.”

The magazine has never been a mass circulation magazine, but in the last year its paid circulation has fallen from 154,786 to 137,681 in its December 2014 publisher’s statement. About 7.4 percent of its circulation is tied to its digital editions.

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