March 24, 2015 Last Updated 8:41 am

eMarketer forecasts mobile ad spending will surpass the desktop by next year

Very bullish report on mobile advertising predicts in-app mobile ad spending will more than double from 2014 levels, reaching nearly $30 billion by next year

The digital marketing website eMarketer today released forecasts for mobile advertising spending, predicting that mobile ad spending will surpass desktop by next year.

Mobile-eMarketer-3-2015“Advertisers are finding compelling opportunities through video, rich media and native in mobile apps, as well as a better ability to target captive audiences,” the website said. “Next year, when mobile spending will surpass advertising on the desktop for the first time, app ad dollars will continue to gain steam, increasing 42.6% to nearly $30 billion, or 73.2% of all US mobile ad spending.”

While eMarketer is forecasting for digital mobile ad spending growth across the board, they are particularly bullish on in-app ad spending, forecasting that the category will more than double in growth – from $13.67 billion this year, to nearly $30 billion in 2016.

“This year, app spending will outpace mobile web browser ad dollars nearly 3-to-1. Advertisers will spend $20.79 billion to reach consumers via mobile apps in 2015, compared with $7.93 billion on mobile browsers,” eMarketer predicts.

See full eMarketer report here, including a video on how eMarketer put together its data.

  • Ollie 2 years ago

    This is the tip of the iceberg. Now that social media giants like Facebook, Twitter, Linked, Instagram, Pinterest, etc have basically become mobile ad platforms, advertiser money is going to continue to pour into this new and highly effective mobile ad channels. Couple this with the increasingly effective platforms cultivated by traditional ad networks like Airpush and Tapjoy and you have a recipe for ad spend explosion that should eclipse even these bold projections.