Zinio and Relay.com partner to expand their digital newsstands
The French digital newsstand Relay.com, owned by Lagardere Services, will begin using the technology platform and applications of the U.S.-based company Zinio later this year
The French digital newsstand Relay.com and the U.S.-based digital newsstand Zinio have announced a partnership. With the deal, which is expected to go live in the fourth quarter of this year, Relay.com will begin using the Zinio technology platform and applications to power its newsstand.
The partnership will mean that Relay and Zinio will be adding magazines from their respective catalogs – Relay’s being 600 strong. According to the partnership announcement, the reach of the combined catalogs will exceed 55 percent of the digital circulation in France audited by OJD.
“Relay is committed to remaining at the forefront of the ever-evolving digital magazine landscape,” said Dag Rasmussen, CEO of Lagardere Services, owner of the Relay.com newsstand. “Our partnership with Zinio will help us to drive this evolution, ensuring Relay’s customers benefit from the latest reading technologies.”“Publishers are realizing that the significant cost of developing and maintaining apps across multiple platforms detracts from their core focus of producing great content,” said Joan Solà, Zinio’s EVP Chief Global Markets. “Zinio offers a turn-key digital distribution and marketing platform for publishers which we continue to evolve as we add new channels.”
Both companies current maintain their own apps inside the Apple App Store and Google Play. The Relay.com app is known as Le kiosque presse Relay.com inside Google Play and Le Kiosque Relay.com : 600 magazines numériques à lire sur votre iPad inside the iPad portion of the Apple App Store. Zinio’s app inside the Apple App Store, Zinio – 5,000+ Digital Magazines, is universal. The same named app is also in Google Play and the Windows app store.
Update: Zinio, which updated its iOS app on Monday has rushed out a new update, version 3.1.1, to fix a bug iPad owners are experiencing with the previous update and design change.