March 18, 2015 Last Updated 10:59 am

Shannon Alo-Mendosa and Nemanja Jokanovic join Penton’s Design Engineering & Sourcing Group

Alo-Mendosa joins the group as Regional Sales Manager, Jokanovic as Regional Account Manager with Source ESB

Press Release:

NEW YORK, NY – March 18, 2015 — Penton’s Design Engineering & Sourcing Group continues to expand its reach, welcoming two new team members and broadening the role of Huson Media to represent several additional brands in Europe.

Shannon Alo-Mendosa joins the group as Regional Sales Manager. She is tasked with representing Electronic Design, Microwaves & RF, Defense Electronics, and Power Electronics in the U.S. Northeast and Southeast, as well as Eastern Canada. Alo-Mendosa has an extensive background in B2B advertising and multimedia, most recently as VP of Sales at UBM’s – MedTech Media Group, and prior to that as Strategic Sales Director at UBM’s Electronics Media Group. Alo-Mendosa has also served as Publisher and Custom Solutions Sales Director at companies such as PennWell and CMP. Shannon Alo-Mendosa will report to Tracy Smith, Managing Director, Sales.


Left: Nemanja Jokanovic.; Right: Shannon Alo-Mendosa

“I am thrilled to return to the electronics design engineering space and, moreover, partner with sales and marketing executives to create and deliver media and marketing service programs that not only align with their companies’ goals, but are also interactive, performance-driven and create sales opportunities that ensure ROI,” says Alo-Mendosa.

Joining the Source ESB team is Regional Account Manager, Nemanja Jokanovic. He will be based in Irvine, California and will handle accounts in the West Coast area. Nemanja (pronounced “Neemanya”) is a graduate of California State University where he received a B.A. in economics. For the past two years he has been an internal sales representative for Adapt Automation Inc. and has led sales projects for medical, automotive, food, and aerospace automation production lines and equipment.

“We are pleased to welcome these talented individuals to the DES group family,” said Penton’s VP, Market Leader, Bill Baumann. “Their market knowledge and experience—coupled with their ability to see trends in communications and technology—ensures our group will continue to bring customers the most effective marketing programs directed at the critical design engineering and procurement function.”

The Design Engineering & Sourcing Group is also expanding the role that Huson Media plays in the European marketplace. In addition to handling the Machine Design and Hydraulics & Pneumatics brands, Huson Media will now also represent Electronic Design, Microwaves & RF, Power Electronics, and Defense Electronics. “We are proud to partner with one of the most experienced media teams in the business,” says Tracy Smith. “Huson has expertise in B2B and technology markets and can support overseas marketers with all their needs from single ad placements to global media campaigns.” James Rhoades-Brown, Account Director for Huson Media, will cover Belgium, Netherlands, Luxembourg, the UK, Scandinavia, France, Spain, and Portugal while Christian Hoelscher, Account Director for Huson Media will cover Germany, Austria, and Switzerland.

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