Time Inc.’s Health and All You have a meal plan, thanks to partnership with eMeals
NEW YORK, NY – March 17, 2015 — Time Inc.’s All You, America’s smart shopping brand, and Health, the premier healthy lifestyle brand, are partnering with eMeals, to offer branded weekly meal plans, it was announced by Clare McHugh, Group Editor, All You and Health. The partnership marks the first-ever branded meal plan offerings available from eMeals, the nation’s largest online meal planning service.
The All You- and Health-branded meal plans are delivered by email or through the free eMeals mobile app and provide main dish recipes for seven dinners per week designed for a family of four. The Health recipes are made with whole foods and loaded with good nutrition. The All You recipes are well-balanced, designed to please the entire family and cost less than $3.50 per serving. The All You plan also offers a bonus dessert recipe and a cost-per-serving breakdown for each meal. Subscribers to both plans also receive interactive shopping lists and a nutritional analysis of each recipe.
Both plans are available for two-week free trails, and can be purchased for as low as $5 a month with a year-long subscription.
“We are thrilled to partner with eMeals to make dinner easy and convenient for consumers by making the dreaded daily dinnertime decision for them,” said Clare McHugh, Group Editor of All You and Health. “With our branded meal plans, consumers know they’ll receive delicious recipes from a trusted source every week that are curated to offer a variety of seasonal meals.”
“The beauty of these plans is that top-rated, kitchen-tested recipes from All You and Health magazines are now available in an easy digital format that simplifies dinner planning and also can be saved in one place for easy access,” said eMeals CEO Forrest Collier. “This is a fresh way to take advantage of recipes created by two of today’s favorite consumer magazines and a practical tool to help families gather around the dinner table.”
This partnership illustrates the power of Time Inc.’s media brands, as well as the potential to extend them across platforms and into new revenue streams.