AAM board approves changes effecting U.S. newspapers, and U.S. and Canadian magazines
The changes involve cross-media reporting initiative for U.S. newspapers, and rule changes that support new streamlined magazine publisher’s statements
The Alliance for Audited Media today said that the audit bureau, used by newspaper and magazine publishers and formerly known as the ABC, have signed off on a set of rule changes.
One of these changes involves the Consolidated Media Report (CMR): “Beginning with the March 2015 quarter, all U.S. newspapers can report circulation and cross-media metrics on either a standard or enhanced CMR,” the AAM said in a release. “The annually produced CMRs serve as a visual counterpart to the more in-depth monthly and quarterly data available in AAM’s Media Intelligence Center.
“The CMR is the new standard by which media planners and buyers will evaluate newspapers,” said Evan Ray, president of Gannett Publishing Services. “It presents detailed circulation figures in context with other media channels to help advertisers assess newspaper brands, while providing publishers with the opportunity to tell a comprehensive audience story to the industry.”
The AAM board also approved rule modifications to support the new simplified two-page magazine report for U.S. and Canadian magazines. These changes, which takes effect with the second half of 2015, presents data in a clearer and more concise format, the AAM said.
“In today’s environment, we have to get independently verified, relevant cross-media data into the marketplace as quickly as possible to as many people as possible,” said Tom Drouillard, AAM’s CEO, president and managing director. “Making cross-platform audits more accessible to our clients and opening the doors to our data analysis tools are logical steps in a broader plan to achieve this.”