Condé Nast claims 80.9M digital audience in February
Condé Nast Cracks Top 25 Properties in comScore with 75% increase in traffic year over year
NEW YORK, NY – March 12, 2015 – Condé Nast broke a company record in total digital audience for February 2015. ComScore reports that the company’s portfolio of 21 owned and operated websites and 17 premium digital video channels reached an all-time high of 80.9 million consumers for the month. This represents a 5% increase over the previous high in December 2014 and a 75% increase year over year. Additionally, Condé Nast’s mobile audience set a new company best reaching 53.4 million adults and boasting a 132% increase year over year.
Condé Nast was the fastest growing company among the Top 50 comScore properties with a 75% increase in traffic year over year, and reached its best overall ranking ever of #22, outperforming Pinterest, ESPN, Scripps Network and The New York Times.
In the Lifestyle Category Condé Nast has ranked #1 in Affluent Millennials for 16 consecutive months and currently ranks #2 for total unique visitors and for total views.
“From WIRED’s take on The Color of the Dress to Vanity Fair’s Oscar Party features, our brands capture the world’s most talked-about moments,” said Bob Sauerberg, president of Condé Nast. “These results speak to the quality and power of our content across all platforms.”
Condé Nast’s growth of 75% YOY outpaced the Internet overall (5%) and Lifestyle category (4%). Condé Nast’s mobile growth of 132% YOY outpaced the Internet overall (32%) and Lifestyle category (24%). Condé Nast’s video viewership experienced an increase of 13% year over year. Inclusive of its 16 print brands, the company reaches a total audience of 117 million consumers in the U.S.