David Shiffman joins comScore as Senior Vice President of Marketing Solutions
Shiffman goes to comScore from MediaVest where he most recently served as the Executive Vice President and Director of Research
RESTON, Va., March 12, 2015 — comScore, Inc., a leader in measuring the digital world, today announced that David Shiffman has joined comScore as Senior Vice President of Marketing Solutions. Based in New York, Mr. Shiffman will be responsible for leading the company’s work with its agency clients, with a particular focus on advertising effectiveness, and delivering customized measurement and optimization solutions.
Mr. Shiffman is an experienced advertising research executive who comes to comScore from MediaVest where he most recently served as the Executive Vice President and Director of Research. At both MediaVest in the U.S. and Starcom MediaVest Group in Canada, Mr. Shiffman spent more than 15 years driving the agency’s research vision, leading product research and pioneering innovative research techniques to better serve clients.
“We could not be more excited to welcome David to comScore,” said Manish Bhatia, comScore Executive Vice President and Chief Revenue Officer. “For over a decade he has been a well-respected senior member of the advertising community in New York City. His expertise in understanding consumer behavior, and knowledge of the application of cross-media market and ad effectiveness measurement will be invaluable to both comScore and our clients.”
Mr. Shiffman holds a M.A. in Communication Management from the Annenberg School of Communication, University of Southern California. He has been active with the 4A’s for several years, frequently presents at industry events and is regularly featured in industry publications for his thought leadership.
Note: Although this is a new announcement,