eBay Classifieds partnering with adMarketplace to improve search experience
New York, NY – March 10, 2015 –– eBay Classifieds partnered with adMarketplace, the largest search intent advertising network outside of Google, to provide an improved search experience for site visitors on both mobile and tablet devices. Specifically, eBay Classified wanted a way to increase click-through-rate (CTR) — a key indicator for ad relevance, and adMarketplace delivered.
Over the past six months, adMarketplace has delivered monthly CTR growth of 10% for the site, which performs particularly well for advertisers in the pet, retail, automotive, and real estate verticals. These CTR gains have resulted in a 49.8% increase in eBay’s Classified’s yield as measured by effective CPM.
As a result of this performance, adMarketplace has replaced Google as eBay Classified’s primary search monetization partner and is now responsible for 98% of eBay Classified’s mobile and tablet search revenue.
Vince Meyer, adMarketplace vice president of business development, said, “eBay Classifieds is a go-to site for users seeking a wide range of items. It offers impressive search flexibility for users on mobile and tablet, and serves as a great resource for locally-targeted results. We’re thrilled to be able to help the site deliver relevant, intent-driven results to users, as we continue to provide strong local performance to our advertisers.”