IDG names Josh London to the newly created position of Chief Marketing Officer
London was mostly recently founder and managing partner of Salt Island Ventures, a marketing and management consultancy
NEW YORK, NY – Match 5, 2015 — International Data Group (IDG)—the world’s leading technology media, events and research company – today named Josh London to the newly created position of Chief Marketing Officer (CMO) for IDG Communications. London will lead a global, company-wide amplification of the IDG Communications brand, enhancing the company’s reputation as a global tech media, data and services company.
London will direct the corporate worldwide marketing organization and the company’s go-to-market strategy to enhance the customer experience at all touch points. Based in New York, London reports to Michael Friedenberg, CEO, IDG Communications Worldwide, and is a member of IDG’s executive team.
“IDG is very excited to welcome Josh to the team,” said Michael Friedenberg. “Josh is an exceptional marketing executive with a stellar background in turning ideas into marketable products and services with customer appeal. We look forward to amplifying our position and value proposition to serve the most influential buyers and sellers of technology in the world.”
“We are witness to a transformative time in the media industry. IDG stands alone as an innovator among technology media companies with its premium brands, audiences, data, events and services,” said London. “I am incredibly excited to join the passionate team at IDG Communications and to lead the corporate marketing team at this pivotal moment in the company’s history.”
London joins IDG Communications with more than 20 years of marketing and operating experience. Most recently he was founder and managing partner of Salt Island Ventures, a marketing and management consultancy serving digital, media and entertainment clients. Previously London served as Vice President of Marketing and then Chief Operating Officer at SX2 Media Labs, where he transformed Computer Shopper from a print magazine to a 100% digital property, leading to its acquisition by Ziff Davis and Great Hill Partners. Prior to that, he was an Associate Vice President of Marketing at CNET Networks and Director of Marketing and Content for ThomasNet, a division of Thomas Publishing Company.
London holds a B.A. in English literature from Boston University. He is a member of the Entrepreneur Board for Venture for America.