Aysling to partner with Oplytic on digital catalog solution
Solution pairs Aysling’s corporate catalog publishing tool with Oplytic’s analytical tool
Ann Arbor, Mich. – March 5, 2015 — Aysling and Oplytic today announced that they have joined forces to provide a digital catalog solution for a major direct selling distributor based in the midwest. Aysling is a provider of digital publishing and marketing solutions and partner Oplytic is a mobile marketing analytics and enablement software that improves sales and marketing effectiveness. The solution pairs Aysling’s corporate catalog publishing tool with Oplytic’s analytical tool to answer questions such as: how can we track who shares catalogs with whom? To what marketing activity can we attribute each sale?
Embedded on either the storefront or folio level, Oplytic’s tracking and attribution software captures information about content consumption all the way down to the individual user. This feature, combined with the rich, engaging product catalogs delivered by Aysling Creative Services, the company’s in-house design agency, simultaneously assuaged any of the distributor’s fears of protecting customer relationships while empowering the sales force to deliver a world-class digital shopping experience to its customers.
“Oplytic makes it possible for a sales manager to track his or her organization’s sales effectiveness down to an individual sales rep,” said Aysling’s VP of Digital and Content Strategy, David Rheault. “Most analytics solutions can’t provide that level of granularity.”
In partnering with Oplytic, Aysling’s design team was able to provide a turnkey digital catalog solution that answered every unique challenge facing the direct sales industry. Not only does the solution provide a world-class digital shopping experience, but it provides — with an unbiased view — insight as to what works and what doesn’t in digital marketing strategy.
“An essential component to any direct selling company, Oplytic provides the ability to track and attribute downline purchase activity to the specific distributor who shared the content. Furthermore, it gives the distributor the ability to share either entire catalogs or single pages of the folio. This is a huge benefit for enterprises with large distributed sales forces that are investing in a mobile sales strategy,” said Sanjeev Ahuja, CEO of Oplytic.
“Both Aysling Creative Services and Oplytic tracking and attribution are integral to the success of this project,” said Patrick Becker, CEO of Aysling. “We’ve made a commitment to strengthen this partnership and we anticipate finding new, innovative applications for this technology. We plan to offer this solution to both direct selling organizations and clients in corporate and traditional marketing and communications groups.”