Barnes & Noble launches new NOOK Reading App 4.0 for Android
The NOOK Reading App 4.0 for Android supports a “read everywhere” strategy by bringing a unified NOOK experience to Android smartphones and tablets
New York, NY – March 3, 2015 – Barnes & Noble, Inc., the nation’s largest retail bookseller and the leading retailer of content, digital media and educational products, today announced the launch of a brand new Free NOOK Reading App 4.0 for Android. The NOOK Reading App 4.0 for Android supports a “read everywhere” strategy by bringing a unified NOOK experience to Android smartphones and tablets. The app combines customer-favorite features found on the Company’s line of NOOK tablets and eReaders, with new content types such as enhanced kids’ eBooks to give Android users the immersive experience that owning a dedicated NOOK device provides. Plus, new customers who download the app and set up a NOOK account will receive a free $5 credit to get started. Terms and conditions apply; see NOOK.com for more details. For more information, and to download the app today, visit NOOKApp.com from a mobile device or download now from Google Play.
Fresh New Look and Intuitive Features
The NOOK Reading App 4.0 for Android offers a fresh new look, inspired by the popular user experience on the Samsung Galaxy Tab® 4 NOOK® line of devices, and provides customers with more content choices and customization options than ever before. The new and improved NOOK Reading App 4.0 for Android experience also features a newly designed home screen and easier navigation between NOOK features and settings. Customers can shop and discover their next great read directly from the home screen with access to NOOK Channels™ – “A better way to browse.”
Created by Barnes & Noble booksellers, each NOOK Channel is a collection of great reading content, both old and new. NOOK Channels brings the experience of visiting a Barnes & Noble bookstore directly to a customer’s fingertips, enabling them to browse, discover and choose their next great read. This popular discovery feature is powered by Barnes & Noble’s breakthrough recommendation system, which combines bookseller knowledge with advanced algorithmic technology to present an endless shelf of relevant, personalized, and surprising choices beyond the bestsellers.
With the NOOK Reading App 4.0 for Android, readers also have more customization tools, including the ability to create profiles within the app and to organize favorite content by personal shelves. The updated app enables users to add a NOOK widget to the home screen of any Android phone or tablet, providing quick and easy access to NOOK reading content.
“With the new and improved experience, we’re bringing customers an intuitive new way to read and discover great content on any Android phone or tablet,” said Mahesh Veerina, President, Nook Digital, LLC. “The app brings the very best of NOOK to any Android device for easy access, anytime, anywhere – and with its fresh new look, and access to content like enhanced kids’ eBooks, we’re offering Android customers more than ever before.”