March 2, 2015 Last Updated 11:01 am

Rodale launches, a gathering place for clean-food insiders and experimenters

Launch articles include “Are Baby Carrots the New Junk Food?” “Are You an ‘Ignorant Hipster’ for Drinking Almond Milk?” and “When Pineapples Grow in Canada”

Press Release:

NEW YORK, NY – March 2, 2015 — Rodale Inc., the world’s leading healthy lifestyle media company, today announced the launch of, the nation’s first media outlet solely devoted to covering today’s wildly entertaining and critically important boom in healthy and sustainable food.

With an often irreverent, always authoritative tone, will be the gathering place for clean-food insiders and experimenters, uncovering the latest trends, innovations, opinions, products, and recipes. A daily stream of articles and blog posts will explore what’s in both packaged and fresh food, how sustainably it was grown or raised, how it gets to your store or table, how good (or bad) it tastes, and whether it’s worth celebrating or is (alas) overhyped.

logo“People are more in tune than ever with the relationship between what they eat, how they look and feel, and how our food affects the planet. Everywhere you shop or eat now, you can find see some food label—whether something is sustainably sourced, real, natural, pure, non-GMO, local, gluten free—that raises more questions than it answers,” said Sarah Toland, Editor of “ helps people negotiate this crazy landscape and figure out how to ‘eat clean’ in a way that makes the most sense for their own health, goals, and ethics.”

Editors at are eager to celebrate food manufacturers and the exploding farmers’ market culture for what they’re getting right but will also have fun with the trend factor without falling for hype. “Don’t expect earnestness—there’s already too much of that in the food and diet space,” Toland said.

Launch articles include “Are Baby Carrots the New Junk Food?” “Are You an ‘Ignorant Hipster’ for Drinking Almond Milk?” and “When Pineapples Grow in Canada.”

Along with Toland, at the helm are Editor in Chief Bruce Kelley, Senior Editor Hollis Templeton, and Publisher Lori Burgess. has also signed up seven contributing bloggers, including Darya Rose (author of Summer Tomato, one of Time magazine’s 50 best websites in 2011), Joe Dobrow (former top marketing executive for Whole Foods and Rodale author of Natural Prophets), and Rodale cookbook author/celebrity blogger Candice Kumai.

Wild Planet,, is the launch partner for, with 100% share of voice via a dedicated “Live Sustainably” edit center, branded content, and native ads.

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