New native digital editions from Texas Parks & Wildlife dept, and the UK’s Information Age
New digital edition from Texas Parks & Wildlife uses the Adobe DPS to create its app, while the publisher of Information Age originally launched their app outside the Newsstand, then moved it
The number of new publications entering the Apple Newsstand appears to have picked up speed a bit over the past week or so, with an unusually high number of really nice ones released last week (check out the home page stories here and you will see several).
Of course, the majority of new publications that enter the Newsstand remain simply replica editions, most coming from platforms that offer revenue share models.
One of the newest publications to appear in the Newsstand that has decided to create a more native digital reading experience is from Texas Parks & Wildlife magazine. The magazine has been around since 1942, and while the newest issue will cost you $2.99, and an annual susbcription $9.99, there is a free issue available to view, as well as the 2015 Fishing Forecast.
Randy Brudnicki is the publisher, Louis Bond the editor and Nathan Adams the art director – presumably one of all of the three had a hand in the decision to produce a native digital edition of the iPhone and iPad (if not, let me know who should be credited).
The app uses the Adobe Digital Publishing Suite to build its digital edition, which is limited to portrait. This is a hybrid edition, with many of the pages reproduced without little of any alteration from the print edition, but with most of the editorial pages reformatted for easier reading. At least that is the way it is on the iPad. On the iPhone the digital editions are much altered in order to produce a true native digital edition.
The app description for Information Age states that the magazine “is the UK’s leading business technology magazine for senior IT leaders.” The magazine is published by Vitesse Media.
The app was actually released just after the first of the year, but a month ago the app was moved into the Apple Newsstand – whether that was a wise decision remains to be seen. But the original icon for the stand-alone magazine remains.
I found the app rather confusing. For instance, it is free of charge with no subscription mechanism apparent (so why is it in the Newsstand).
What the app does that is different is open to a registration dialog box. The reader can ignore it and move on, but this is something I see more and more from European publishers, and not at all from American publishers. Maybe American publishers are more afraid of incurring the wrath of the Apple App Store review team, but they probably shouldn’t be.
Like the magazine from Texas, this one is also a hybrid edition, though here the editorial layouts look more like a news app or a digital edition built using TypeEngine or from 29th Street Publishing. Like those solutions, here the reader can use portrait or landscape to read the digital edition, on either an iPhone or iPad.
I found the TOC mechanism a bit sticky, but that may simply have been a signal that I need to reboot my iPad.