Rodale launches Rodale U, offering online courses presented by the publisher’s brands
Rodale U was developed in partnership with Thought Industries, an online learning platform for enterprises
New York, NY – February 26, 2015 – Rodale Inc., the world’s leading healthy lifestyle media company, today announced the launch of Rodale U, the company’s newest digital offering, which features an immersive learning experience for consumers through paid online courses. Each class offering will be presented by one of the company’s portfolio of world-class brands, including Men’s Health, Women’s Health, Prevention, Runner’s World, Bicycling, and the forthcoming Rodale’s Organic Life.
Developed in partnership with Thought Industries, an online learning platform for enterprises with expertise in publishing, Rodale U will provide consumers with a fully integrated program that includes video, text, slideshows, audio, social and instructor interaction, quizzes and workbooks. Courses will be led by in-house experts and editors from the Rodale family of brands.
“The launch of Rodale U is consistent with our mission of helping our customers live healthier, happy lives through our great tools and content,” said Scott Schulman, Rodale Inc. President. “Collaborating with Thought Industries affords us the unique ability to optimize our trusted and authoritative brand content and package it in a new, learning-focused and goal-oriented online platform.”
Rodale U courses will be designed to be completed at an individual pace. Once purchased, the buyer will have lifetime access to its content.
“Over the past three years we have seen tremendous growth in consumer learning—a new segment of online learning and commerce, where individuals are turning to their trusted brands, such as Rodale, to improve their lives and careers.” said Barry Kelly, CEO of Thought Industries.
The online course offerings will span across Rodale’s field of expertise, including health, fitness, food, mind-body, relationship, and lifestyle-related categories.
The company will introduce 8-10 new courses throughout 2015. The first four offerings scheduled to launch include:
- “Lose Your Spare Tire” with Men’s Health (available now)
- “Run Your First Marathon” with Runner’s World (available now)
- “Bike Maintenance 101” with Bicycling (Mid-March)
- “Sugar Smart” with Rodale Books (Mid-April)
Course sign-ups are available at www.RodaleU.com. All course content is optimized for viewing on desktop, tablet, and mobile devices.