February 26, 2015 Last Updated 8:47 am

National Geographic launches new iPhone app: Nat Geo View

New mobile app will offer ‘bite-sized’ portions of content, including photography, video and stories, as well as an archive of the last seven days’ worth of content

The National Geographic Society today launched a new app for the iPhone. Nat Geo View is designed to offer readers “a bite-size daily digest” of the day’s best pictures and stories.

NatGeo-1“Welcome to Nat Geo View, our brand new daily app!” writes Keith W. Jenkins of National Geographic Digital in the app’s opening column.

“We’re excited to share with you some of the most amazing, photos, videos, and stories on the planet – all created by our writers, visual journalists, and YourShot photo community. We’re lucky enough to see them every day. Now you can too!”

The app description for the new app lists the following:

  • Galleries full of the stunning photography National Geographic is known for
  • News stories on topics that affect your world, like the environment, tech, and “weird & wild”
  • Daily Dozen: The top 12 images from our Your Shot photo community
  • National Geographic magazine articles, redesigned for reading on your iPhone
  • Videos that bring science, travel, and adventure to life
  • An archive of the last seven days’ worth of content

NatGeo-2While magazines have been concentrating on their digital editions, which are reported as Digital Replica on the magazine’s audits, newspapers like the NYT have been creating new digital products that boost circulation numbers, but must be reported as non-replica digital circulation. It might be the case that some magazines are going to decide that launching new digital products, branded as the magazine, and featuring its contents, is a good idea, too.

Whether that is the motivation here or not, matters not – this is a very nice looking app with great design elements (such as the rubber banding on the photos – very iOS-like) and the way the photos are laid out in the stories and can be enlarged with a tap.

Now, will readers want to use a daily app from National Geographic, or is the magazine too much of a leisure-time read? Who knows, but it is good to see the title experiment in this way.

National Geographic’s rate base is, in their last publisher’s statement, at 3,500,000, that’s down half a million from the year before. Digital readers stands at 4.4 percent, which feels low considering the app is one of the more popular in the Newsstand. The magazine was one of the first to start reporting its digital subscriptions, and with the latest report they stand at around 153K, down over 20K from a year ago, as the magazine is likely suffering from the problems as others with the Apple Newsstand.

The latest issue contains a hugely important story on its cover: The War On Science, which talks about the rising skepticism about science.

  • Jean-Pierre Beguin 2 years ago

    It would be great to have the equivalent app for iPad.