February 23, 2015 Last Updated 1:19 pm

Ky Harlin goes from BuzzFeed to Condé Nast to become VP, growth and data science

Harlin was director of data science at BuzzFeed, where he developed algorithms and models to understand how, when and why content goes viral

Press Release:

NEW YORK, NY – February 20, 2015 –– Fred Santarpia, Condé Nast chief digital officer, today appointed Ky Harlin vice president, growth and data science. In this newly created role, Harlin will be responsible for leveraging the company’s data capabilities to create more engaging and targeted consumer-facing products for audiences across all of its digital properties.

Harlin joins Condé Nast from Buzzfeed where, as director of data science, he developed algorithms and models to understand how, when and why content goes viral, generating massive traffic growth to the site. For his pioneering work in the science of shareability, Harlin was named one of “21 New Media Innovators” by New York Magazine. Prior to his four-year tenure at BuzzFeed, Harlin worked in medical research, developing mathematical analysis methods and software tools for nuclear imaging. A trained mathematician, he graduated from Columbia University and Columbia Engineering with a degree in Applied Mathematics.

“Condé Nast has long been recognized as the first choice for world-class creative talent in media,” said Santarpia. “Ky’s appointment is a continuation of that strong tradition. As one of the most recognized and creative executives in his field, Ky will extend his expertise in data science to devise unique business solutions and identify new growth opportunities. We’re thrilled to welcome him to Condé Nast.”

Harlin added, “Rapid changes in how people consume content present tremendous opportunities for growth and innovation for Condé Nast. It’s a very exciting time for the company, and I’m thrilled to be joining Fred and his team.”

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