February 18, 2015 Last Updated 3:26 pm

Yelp updates iOS app, adds translation to iPad version

“We’ve brought the magic of review translation to our iPad app. You can now more easily read reviews from locals around the world” – app description

The restaurant and local business app from Yelp got a nice update this afternoon, adding in a few new features.

Yelp-iPhone5-W-lgThe one that I feel is the most important is translation services. Now, a traveler can use the Yelp app and read reviews from local customers. An example of which can be seen in the animated GIF I made showing the app in action.

Translation services is something that I feel is missing from digital magazines and an opportunity I always thought Google would take advantage of.

Of course, one wonders about the value of these user reviews (Yelp has sometimes been accused of having more than its share of fake reviews on its service).

Here is a rundown of the new features:

What’s New in Version 9.3.0

  • We’ve brought the magic of review translation to our iPad app. You can now more easily read reviews from locals around the world.
  • You loved the new photo & video upload experience on iPhone so much that we just had to bring it to iPad.
  • Lastly, we spruced up our iPhone Nearby page. Now, it’s even easier to find the best local business suggestions around you.

I want to remind readers of our interview with Rich Maggiotto, the CEO of Chefs Feed (see the full story on the new App Publisher website).

Maggiotto is the former CEO at Zinio, the digital newsstand service, and is now leading Chefs Feed. Chefs Feed describes itself as the anti-Yelp app. The reason is that the restaurant recommendations inside the app are from chefs and restauranteurs, rather than customers. The idea is that who would know better what is good to eat or exciting in the restaurant business than those in the business themselves.

One point I hope publishers take from the story, especially B2B publishers, is that though their customer connections they, too, may be gathering a large amount of good content of interest to consumers if they simply rethink the business model. Check out the story and see if you get some good ideas.

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