The New York Times and CIG Education Group to launch NYT EDUcation
“This is an important milestone in The New York Times Company’s brand extension strategy,” said Michael Greenspon, General Manager News Services & International, The New York Times
NEW YORK, NY – February 18, 2015 — The New York Times and CIG Education Group have come together to launch NYT EDUcation, a new education initiative. NYT EDUcation marries The New York Times’s premier content and award-winning journalism to the educational expertise of CIG Education Group, a leader in the development of branded academic institutions.
NYT EDUcation will provide innovative courses and programs covering a wide array of subjects, including communications and media, which reflect the authoritative content and intellectual breadth of The New York Times. Courses will be offered on a wide variety of topics, ranging from pre-college level to higher education, continuing education and executive education by incorporating the skills, knowledge and experience of The New York Times.
CIG Education Group will build NYT EDUcation by leveraging a team of proven institution builders who have been pivotal in the development of Sotheby’s Institute of Art, today’s foremost leader in graduate-level study of art and its international markets.
“This is an important milestone in The New York Times Company’s brand extension strategy. NYT EDUcation provides our readers and other like-minded individuals in the U.S. and across the globe an opportunity to learn across a wide range of topics on which The Times has world-class expertise,” said Michael Greenspon, General Manager News Services & International, The New York Times. “We are proud to be working with CIG Education Group who have a strong track record in building corporate-branded education programs, and our relationship will highlight the history, depth and breadth of The New York Times.”
“We’re connecting students to an innovative and relevant curriculum that has, at its heart, the content, creativity and wide-ranging knowledge of one of the greatest media companies in the world,” said Michael Chung, CEO of CIG Education Group, COO of Cambridge Information Group. “We will focus on curricula that will be developed and taught by some of the finest practitioners in their respective fields while maintaining The New York Times’s highest level of quality standards. We believe that by bringing this extraordinary resource into a formal educational context we are creating a new model and a major milestone in the development of 21st century education.”
NYT EDUcation is in the process of assembling a world-class management and curriculum development team. Planning of courses and programs will begin shortly and the first offerings will be available in fall 2015.