Advantage Business Media names David Madonia General Manager of the Scientific Group
Madonia joins Advantage with more than 20 years of business-to-business media experience, most of which with Penton Media
ROCKAWAY, NJ – February 12, 2015 –– Advantage Business Media, a leading provider of digital media and integrated marketing solutions, has named David Madonia General Manager of its Scientific Group. The announcement was made by Advantage CEO Jim Lonergan.
“Advantage is pursuing an aggressive and differentiated B2B strategy to better align customer’s needs and pain points with tailored marketing solutions to help them more effectively reach and communicate with their targeted audiences to generate a ROI,” Lonergan said. “David’s hiring underscores our commitment to investing in our core businesses, expanding our portfolio of digital offerings, live events, and marketing solutions, and strengthening our leadership team.”
Madonia joins Advantage with more than 20 years of business-to-business media experience, most of which with Penton Media, where he served as Publishing Director of the Supply Chain Group and most recently as Brand Manager in the Design Engineering & Sourcing Group. With Penton, he was responsible for strategy, sales, and operations for digital, print, online events, and marketing services.
“I’m extremely excited about joining an organization that is committed to investment and delivering relevant content for its audience of scientific professionals, as well as providing innovative performance solutions for its clients,” Madonia said.
As General Manager of the Advantage Science Group, Madonia will oversee all brand operations for Bioscience Technology, Chromatography Techniques, Controlled Environments, Drug Discovery & Development, Forensic Magazine, Laboratory Design, Laboratory Equipment, R&D, Scientific Computing, and ALN, as well as the Laboratory Design Conference, The TurnKey Conference, and the R&D 100 Awards.
He will be based out of Advantage’s Rockaway, New Jersey headquarters.