James Ranson joins native advertising company Vibrant Media as Commercial Director UK & International
Ranson was previously with Future plc were he was Advertising Sales Director for T3, earlier working on technology and auto brands at Haymarket and Incisive Media
London, UK – January 21st, 2015 — After reshaping Future plc’s entire sales operation and delivering a string of innovative cross-platform digital campaigns for clients including O2, Samsung and Carphone Warehouse, Future’s ex-Director of Advertising, James Ranson, has joined native advertising company Vibrant Media as Commercial Director UK & International.
Ranson first joined Future as Advertising Sales Director for T3 in October 2009 after working on technology and auto brands at Haymarket and Incisive Media. He soon became responsible for ad sales of Future’s entire technology group. Just four years later he was promoted again to Advertising Sales Director where he restructured Future’s business units in Bath and London to create a central agency team. Under his watch, Future won an Association of Online Publishers Award for a major commercial content marketing partnership with Tesco, which drove uplift of awareness and perception of Tesco as the “Home of Gaming”.
Founder and executive chairman of Vibrant Media, Craig Gooding, said, ”James brings an impressive track record in delivering large-scale content marketing campaigns to brands. This will be a core focus for him following the launch of the Vibrant Amplify range of cross-platform content marketing units. His innovative management of sales teams will bring some changes to how Vibrant Media operates. In particular, his international remit will task him with consolidating our positions and exploring new opportunities in international markets.”
James Ranson, Commercial Director UK and International at Vibrant Media said, “Native advertising, branded content and content marketing are complementary marketing disciplines, however it can be a challenge for brands to get each of these approaches working in synch to deliver appropriate return on investment. Vibrant Media is a unique company that actually integrates these three strategies into cohesive campaigns. The Vibrant Amplify service commissions, curates, and natively distributes brands’ paid, owned, and earned content from within relevant editorial and images on desktop and handheld devices. It’s a compelling proposition for brands wanting to run cross-platform content marketing campaigns natively. Vibrant’s consumer-centric advertising, its vocal approach on viewability, and its guidelines on responsible native advertising also demonstrate a commitment to best practice in digital advertising, which is a big draw to working with them.”