Bauer Media Group reorganizes digital businesses under one, global division, Bauer Xcel Media
The Bauer Media Group today announced that it will reorganize its digital businesses under one umbrella called Bauer Xcel Media.
“The creation of this division marks Bauer’s acceleration as we invest with global ambition in this digital space with a single customer view across Bauer Xcel Media,” said Andreas Schoo, who will lead the effort. “We believe that having separate focus behind our print and digital businesses will allow us to achieve significant growth in digital whilst continuing to drive our successful print business forward.”
“This is a transformational moment for Bauer in the UK as we seek to drive a new level of digital performance alongside our successful print and broadcast businesses,” Paul Keenan, CEO Bauer Media UK, said. “We will launch innovative new products across our ad funded, audio and commerce businesses and develop our unified view and relationships across our significant premium entertainment audience of 23 million users. We will also seek opportunities to acquire assets to grow our digital business.”