Ballantine Communications launches Dorado, a luxury lifestyle magazine for the Southwest
The new publication will be distributed to affluent homes and businesses in Dallas, Houston and Austin
DURANGO, Colo. – February 10, 2015 — Ballantine Communications, Inc. announces the launch of Dorado, a luxury lifestyle magazine and website focused on the Southwest.
Dorado Magazine embodies the diverse spirit of the Four Corners region, from its dramatic landscapes to the creative individuals who flock to its small towns and the thrill-seekers who come in search of adventure. It highlights the pleasures of a luxury lifestyle with the rugged sensibility of the Southwest.
The publication will be distributed to affluent homes and businesses in Dallas, Houston and Austin, which boast the highest concentration of visitors to the Southwest. In addition, the magazine will also be on newsstands in area airports and high-end grocers, including those in Phoenix and Tucson, AZ. Future plans call for expanded circulation in Phoenix, Tucson and Southern California.
“We believe there’s a great opportunity to satisfy the underserved niche of affluent consumers that live in larger markets but aspire to the Southwest outdoor lifestyle,” said Doug Bennett, CEO of Ballantine Communications. “Along with their interest in the area’s activities, they enjoy a passion for the beautiful homes, acclaimed art galleries and elite restaurants highlighted in Dorado. Launching this type of publication in the print, online and mobile formats is part of our overall strategy as a progressive media company to diversify our brands.”
“Discovering new things will be key for Dorado,” Dorado Publisher Chad Rose added. “We will chronicle and distill the region’s unique culture, ideas and history, while also providing aspirational, yet attainable experiences. Our advertising partners from real estate to travel to outdoor and fashion are very excited because they know their clientele have diverse interests.”
Dorado’s creative is led by Editorial Director Jeff Ficker and Creative Director Caroline Crafton. Jeff was managing editor of The Ritz-Carlton Magazine and Desert Living, and is a contributor to Travel + Leisure. Caroline brings 15 years of experience from the pages of Vogue, Vanity Fair, InStyle and People, and art directed inaugural issues of New York Weddings and Vogue Living.
Ballantine Communications, Inc. (ballantinecommunicationsinc.com) is a privately held, U.S. based company with more than 60 years of experience in the news and entertainment media products and services industry. The organization owns and operates a dozen brands across print, video, and digital platforms. Dorado magazine can be found online at: