Apptitude Media’s British Journal of Photography updates readers on their busy year
The BJP is celebrating an anniversary, sending an email to readers and customers earlier today. TNM has covered the company since its launch and thought our readers would enjoy reading the update on their activities.
Two years isn’t a long time for a magazine that’s been published for 160, but for a start-up company it feels like a major milestone. As we turn two today, we thought we’d take a moment to let you know what we have planned for the next 12 months to come…
2014 was a busy year for British Journal of Photography, and one with ups and downs. We celebrated our 160th birthday, but we also mourned the loss of some of the photography world’s greatest image-makers. And, while we’re in a reflective mood, we thought we’d drop our friends and partners a line with details of both what we’ve been up to in 2014, and what’s to come this year.
We started 2014 by sorting through our archive of 160 years’ of printed copies of BJP. This was a fascinating chance to see what our predecessors were up to through the 20th century, but also a vital step in one of our big plans for the future. Having sorted the issues, we are now in the process of digitising all of them – over 200,000 pages – and we look forward to sharing the full results with you in 2015.
2014 also saw the return of BJP’s International Photography Award. We secured a fantastic panel of high-profile judges, and received more entries than at any point in the award’s history. The winners have recently been announced, and we’re already planning for next year – if you’d like to sponsor the 2015 awards, putting your name in front of thousands of photographers, do drop us a line.
Around the World
We went on tour for the first time. 2014 saw BJP’s editorial, marketing and sales teams starting the year in Las Vegas for CES before taking in Dubai’s HIPA, Paris Photo, Visa pour L’Image, Arles, Photokina, PhotoEspana, and the Unseen show in Amsterdam – not to mention Guernsey, Brighton and Birmingham, closer to home.
This year we are thrilled to announce an exclusive media partnership with Free Range, just up the road at the Old Truman Brewery in Shoreditch. Being the number one launch pad for the next crop of creatives to showcase their work to both public and industry, it’s the perfect place for us to engage with the next generation of photographers and presents some great opportunities for our commercial partners too.
2014’s events were a great chance for us to meet many of you in person and if you’re attending any of these events this year, we hope to see you there.
The Social Club
2014 was a huge year for BJP on social media. This time last year we had reached just over 100,000 followers on Twitter and Facebook – as I write this we edge closer to half a million, meaning we now reach more photographers than any other photography title on social media.
BJP’s website relaunch back in December of 2013 showed us just how loyal our followers are. We have been overwhelmed with the response to the new site, but more importantly just how engaged they have been with the new platform – our average click through rates are now six times higher than the industry average LB- 0.70%, MPU- 0.65% and Skin- 1.13%.
2015 will see a second investment drive with a completely new and fully responsive BJP website redesign planned for later this year. We are also investigating ways to reach new emerging talent with a dedicated online presence for photography students. This will enable our clients to reach out directly to the next generation of photographers – if there’s something you’d particularly like to see there, do let us know.
In addition to the new website, we are investing in additional online resource to increase the volume of content being produced and be able to faster respond to news and trends. We are also investing in video content to make the site more engaging and increase dwell times further, which presents further pre-roll and post-roll opportunities for client messages.
As many of you would know we have also launched a new online directory service, giving everyone from photographers to galleries and retailers a chance to have a permanent presence on the website and update creative at a very low cost – if you haven’t heard about this yet, then please give your rep a call today.
We’ve also launched our very own online store, offering readers a chance to buy back-issues and pre-order new ones at a low price directly from us. This has attracted thousands of visitors in the few short weeks it has been running, and in 2015 we’ll offer it as another way for you to reach our hugely engaged audience.
A Smarter Studio
Finally, our Apptitude Studio service has undergone a much needed makeover, with a new website giving far more detail on how we work with businesses – from magazines to corporate clients and public organisations – to create bespoke apps. I’m sure I have spoken to many of you about this side of our business but if you’d like any further details do let me know.
By way of an example, one big Apptitude Studio project in 2014 was undertaken for the Association of Photographers (AOP), who tasked us with commissioning and creating quarterly iPad issues of its members magazine, Image. I hope you will have had a chance to see this and are excited about the next issue as we are – it’s one of very few places you can reach commercial photographers in a truly engaging way.
And finally, thanks.
Making it to 160 years is no mean feat and we couldn’t have done it without you – as supporters of the BJP you have contributed to the evolution of photography journalism and are a vital part of the fantastic heritage of the BJP brand.
We look forward to working with all of you through 2015 and for another 160 years to come.
All that leaves me to say, on behalf of the British Journal of Photography, is a massive thank you and we look forward to working with you all in 2015.