Kantar Media report says iOS has small edge over Android in the U.S. for first time in 2 years
The data insights company Kantar Media said that Apple’s iOS platform has grown to the point recently that it now leads Android in the U.S. for the first time since the end of 2012.
“In the US, Apple iOS overtook Android for the first time since this time in 2012, albeit by the slimmest 0.1% margin,” reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. “While the success of the iPhone 6 and 6Plus is unprecedented, this quarter’s performance also points to Apple having its strongest portfolio ever. With a range of devices available at different price points in both contract and pre-pay Apple was able to take advantage of a weaker Android offering at the premium end of the market.”
In most European countries Android still leads in market share, but Android’s share declined by 3.8 percentage points year-on-year to 66.1 percent, as iOS increased its share by 6.2 percentage points.
“In Urban China, Apple iOS grew share year-on-year at the expense of Android,” explained Tamsin Timpson, strategic insight director at Kantar Worldpanel ComTech Asia. “While Xiaomi remained the bestselling brand in the latest period, Apple was able to close the gap slightly, growing its share to 21.5% from 19% last year.”
You can find an interactive graphic on the Kantar Worldpanel website with market share information for 12 countries going back to 2012 (very cool feature, I might add).