Bill McGarry joins The Daily Beast as chief revenue officer
Most recently, McGarry served as executive director of digital advertising sales for the Hearst Magazines Men’s Group
NEW YORK, NY – February 4, 2015 — The Daily Beast today announced the appointment of Bill McGarry as the online news organization’s chief revenue officer effective February 23. McGarry joins The Daily Beast at a time of significant growth. In Q4 2014, unique visitors increased 38% and mobile growth has been particularly strong, continuing the tremendous momentum seen throughout 2014.
Most recently, McGarry served as executive director of digital advertising sales for the Hearst Magazines Men’s Group. Previously, he oversaw digital marketing, strategy and national sales efforts across all four of the Men’s Group publications, including Esquire, Popular Mechanics, Car and Driver and Road & Track.
“Bill is a highly creative and collaborative seller, and he has been at the forefront of innovative digital marketing for more than a decade,” said Sarah Chubb, senior advisor of The Daily Beast. “His expertise in creating significant and powerful programs for top marketers will help us continue the momentum we created in 2014, with record growth in audience and revenues.”
“Our comprehensive, behavior-driven approach to content marketing is why The Daily Beast has attracted so many new, blue-chip advertisers in the last 18 months,” said Michael Dyer, chief product and strategy officer and co-managing director. “We’re thrilled to have Bill’s extensive knowledge and experience on the team to push our recent success even further.”
“The Daily Beast readership is now 75% millennial and Gen X. We’ve achieved this demographic shift by combining smart product with quality reporting, delivered with edge and attitude,” said John Avlon, editor-in-chief and co-managing director. “Independent journalism requires financial independence and we’re all excited to have Bill on board.”
McGarry joins The Daily Beast amid a number of high-profile hires for the online news organization, including politics editor Jackie Kucinich from The Washington Post, senior national security correspondents Shane Harris from Foreign Policy and Nancy Youssef from McClatchy, as well as entertainment reporter Jen Yamato from Deadline Hollywood, on the editorial side.
Prior to Hearst Magazines, McGarry honed his skills at companies including SpinMedia, where he was senior cross-platform sales director at BuzzMedia, and Rodale’s Men’s Health and Women’s Health, where he was national director of digital sales. He also held positions at Conde Nast, including national sales director and digital strategist at Conde Nast Media Group, digital sales account executive at CondeNet and manager of marketing communications strategy at The New Yorker.