AOL Canada to launch in-house video studio
Brad Cressman to add Marketing role to his responsibilities as Head of Content under his new title as VP, Marketing and Content
TORONTO, Canada – January 30, 2015 — AOL Canada today announced an extensive investment in video with the plans to launch a full-service in-house video studio. Pivoting off of AOL Canada’s success in video, which saw 53% growth year-over-year in total video views*, AOL continues to dominate as the leading online destination for premium video content**. The studio is the most recent initiative of a long list of significant investments in video by the media company.
The AOL video studio will unleash a full suite of opportunities that range from video production, videography, audio video production, video editing, interviews, hosted programs, custom video advertising solutions, and live digital streaming. In recent years, AOL has risen to an industry leadership position in video solutions and technology products through growth in video views across its properties and a growing network of publisher partners through leading video brands including AOL ON, Be On, Adap.TV, and will seek to continue that growth through the most recent acquisition of the video content exchange platform, Vidible. Furthermore, AOL has launched several creative and advertising video platforms, notably, AOL On Network and Be On, which are both under the AOL Platforms brand, AOL Originals which include original content programs such as Candidly Nicole, and the Emmy-nominated AOL Original series Park Bench starring Steve Buscemi, Makers, and AOL Build. Along with the onset of new advertising and publisher opportunities, AOL Canada will be actively seeking talented people to fill niche roles within the video operations team.
“AOL has taken a leadership position in video, supported by programmatic video acquisitions like Adap.tv and Vidible to service buyers and publishers alike, and the creation of Emmy-nominated original video content,” said Joe Strolz, General Manager, AOL Canada. “Our belief is the creation of made-in-Canada original video content pairs well with our programmatic services as it offers a complete solution to our partners, helping them unlock the creative potential of brand storytelling while connecting it to the efficiency and audience advantages of programmatic.”
To drive the execution of this initiative, Brad Cressman will take on responsibility for Marketing in addition to his responsibilities as Head of Content under his new title as VP, Marketing and Content, AOL Canada. Cressman will be mandated with connecting AOL Canada’s video audience strategy with its consumer and trade marketing initiatives to drive engagement across both stakeholder groups. Similarly, Vivian Ip, Head of Agency Development and Sales Operations, will add Sales Excellence to her mandate to tightly align the delivery of AOL Canada’s video and platforms strategy with its key commercial partners.
In focusing on three principal areas; video, programmatic and the company’s mega brands such as The Huffington Post, AOL Canada will be able to provide deeper engagement with agency and brand partners and enhance their products and services that align with the evolving landscape of the digital industry.
Source: comScore Inc., Video Metrix Canada, December 2014, *Total Video Views = Content Videos + Ad Videos.**Total Content Video Views for AOL compared to Bell Media, CBC-Radio Canada Sites, Shaw and Rogers Digital Media combined.