January 29, 2015 Last Updated 11:15 am

WP Engine introduces GeoIP which allows for delivering targeted content based on location

Also enables website owners to filter merchandise or services that are specific to certain locales

Press Release:

SAN FRANCISCO, Calif. – January 29, 2015 — WP Engine, a leading SaaS content management platform for websites and applications built on WordPress, today announced the availability of WP Engine GeoIP, a new feature that allows marketers to target Web content to users based on their physical location, without using third-party IP detection. GeoIP enables global brands to take a geomarketing approach to foster a more relevant, targeted, and personalized user experience down to a user’s country, state, city, and even ZIP code.

“GeoIP has allowed us to serve up much more relevant advertisements to our visitors based on what is going on around them at that specific point in time, greatly improving the effectiveness of our campaigns,” said Matthew Hogg, development lead at Blue Ant Media, and GeoIP beta tester. “As soon as we installed the plugin, we gained immediate access to country, region, and city data for any visitor on any page of our site, all without having to worry about page caches, client-side implementations, or third-party Web services.”

A native feature of WP Engine’s platform, GeoIP presents geographically-specific content based on a visitor’s physical location, while staying within the EverCache system. This eliminates the need for third-party IP detection while preserving website speed and performance. It also enables website owners to filter merchandise or services that are specific to certain locales for a more localized marketing approach. This improves marketers’ abilities to serve geographically-relevant content or ads to visitors in different locations; increases legal departments’ ability to display legal notices in certain countries; and boosts engineers’ ability to manage website scalability and speed.

Key Features of WP Engine GeoIP Include:

  • Enhanced Geo-Targeting Capabilities: create a personalized user experience by showing content especially useful or relevant to visitors in a certain location
  • Maintain Performance: As a native feature to WP Engine’s platform, there is no speed or performance loss associated with using a third-party service or the need to exempt pages from caching
  • Enhanced Marketing Effectiveness: Brands can save marketing/advertising dollars by leveraging WP Engine’s native GeoIP functionality, reducing the need to rely on third-party IP detection tools, as well as boosting efficiency of advertisements through a localized approach.

“WP Engine is committed to driving better solutions for makers and marketers at global brands who are looking to improve the customer experience and be more effective with their marketing strategy,” said Tomás Puig, Director, WP Engine Labs. “WP Engine Labs continues to provide innovative solutions built directly into the WP Engine platform, without hindering the world-class performance our customers expect from us.”

Availability

WP Engine GeoIP is available to WP Engine customers on a WP Engine Business plan or higher. Visit the WP Engine blog for more information on registration.

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