Active Interest Media expands Yoga Journal into France and China
The deals for the two magazines, set to launch in April, were brokered by Cue Ball Digital
Boulder, CO – January 27, 2015 — Active Interest Media today announced the continued international expansion of Yoga Journal, into China and France. With these recent additions, Yoga Journal now has 12 international editions spanning 28 countries.
“Yoga Journal is recognized worldwide as the leading source of information on the practice of yoga,” says Dayna Macy, director of international licensing for Active Interest Media. “As we celebrate our 40th anniversary, our longstanding commitment to the depth and accuracy of our yoga content has enabled us to extend our reach internationally, turning Yoga Journal into the world’s leading yoga media brand.”
“In Europe, yoga is more than a sport—it’s a way of life,” says Lionel Piovesan, director of Yoga Journal France Media. “France, and our neighboring French-speaking countries, Switzerland, Belgium, and Luxembourg, has long awaited a first-class yoga print and digital magazine. We are very proud to reward their patience with Yoga Journal France.”
“Yoga was introduced to China in the mid-80s, and now has an estimated 8 million practitioners and growing rapidly,” says Zhi Yong Chen, director of Yoga Journal China. “It has become popular because it is more than a sport—it is also a mental and physical practice.
“Yoga Journal is the world’s leading platform for yoga information and research, as well as stories that transform lives. And our mission is nothing less than this: to transform lives through yoga.”
Both Yoga Journal France and Yoga Journal China are set to launch in April 2015. The deals were brokered by Cue Ball Digital (cueballdigital.com).
Along with France and China, Yoga Journal editions are published in other key markets worldwide, including Australia, Brazil, China, Germany, Italy, Korea, Russia, Spain, Thailand, and Turkey.
The brand’s US edition, led by Editor-in-Chief Carin Gorrell, Publisher Jeff Tkach, and Brand Director Kristen Dollard, has seen significant growth. In 2014, Yogajournal.com had its largest revenue year in its history, growing 40 percent year-over-year with unique users reaching nearly 12 million, up more than 7 percent from the year prior. In December 2014, page views increased 65 percent from the month prior. Yoga Journal now has 1.45 million followers on Facebook.