Evolve Media acquires the online pet publishing group Dogtime Media
With a largely female readership, Dogtime Media will reside under Evolve Media’s female and family focused publishing division, TotallyHer Media
LOS ANGELES, Calif. – January 22, 2015 — Evolve Media LLC, the largest publisher of enthusiast content on the web, announced today the acquisition of Dogtime Media, the leading online pet publishing group. Founded in 2007, Dogtime Media publishes two leading pet sites: Dogtime.com and Cattime.com. Reaching over 1.6 million pet lovers per month (comScore, December 2014), these flagship sites provide the most in depth information in connection with selecting, adopting and taking care of dogs or cats. Through exclusive partnerships and leveraging a proprietary suite of ad solutions, Dogtime Media can additionally scale content and advertising programs across a closed network of hundreds of pet sites, reaching more than 15 million pet enthusiasts a month.
With a largely female readership, Dogtime Media will reside under Evolve Media’s female and family focused publishing division, TotallyHer Media. The acquisition further demonstrates Evolve Media’s commitment and expansion within quality lifestyle publishing. Most recently, Evolve acquired AfterEllen.com, the leading lesbian lifestyle and community site, from Viacom.
Dogtime Media has partnered with hundreds of premium pet publishers and bloggers that reach more pet owners and lovers than any other collection of pet sites. In partnership with thousands of animal shelters, Dogtime provides the largest searchable database of adoptable animals from across the nation’s vast network of shelters. To further help owners find the perfect pet, Dogtime.com offers a ‘Find Your Match’ quiz that selects the best breed for readers. Both Cattime.com and Dogtime.com are additionally known for their extensive ‘Pet Product Reviews’ section, where the editorial staff shares their thoughts on the latest products.
The portfolio’s target demographic includes influential and active women who have a passion for pets, and deliver a valuable combination of quality and scale. As part of the acquisition, Dogtime Media editorial staff will also be joining TotallyHer Media.
“At Evolve Media, we’ve always devoted ourselves to delivering enthusiast content that readers are passionate about. Dogtime Media embodies everything we look for in a successful publishing model: engaged audiences looking to connect with a like-minded community,” said Aaron Broder, CEO and Co-Founder of Evolve Media. “We are delighted to introduce our cutting-edge marketing solutions to Dogtime Media’s loyal advertisers, and look forward to presenting this rapidly-growing property to our own suite of brand partners.”
“With our award-winning sites and executions, TotallyHer Media is the authority on women and family. Dogtime Media encompasses an expansive and loyal female readership, and they know better than anyone that pets play an important role within families—making this an organic and mutually beneficial partnership,” said Rebecca Schmitt, Vice President and General Manager of TotallyHer Media. “We are excited to start the New Year by welcoming Dogtime Media to the TotallyHer family.”
“Since 2007, I’ve watched Dogtime Media grow from a passion project of mine into the largest pet publishing group online. With Evolve Media’s clear commitment to enthusiast publishing and devotion to niche communities, I know that Dogtime Media will continue to thrive in its amazing new home,” said Trevor Wright, Founder and former CEO of Dogtime Media.