Meredith Corp. releases Apple Newsstand app with launch issue for ‘Eat This, Not That’ magazine
New quarterly print and digital special interest magazine will be published quarterly and is a native digital edition, built using the Adobe Digital Publishing Suite
The Meredith Special Interest Media division has released an Apple Newsstand for its branded magazine Eat This, Not That!. The new magazine is an offshoot of the brand created by David Zinczenko and Matt Goulding which started as a column inside Rodale’s Men’s Heath magazine.
The new magazine, geared for the newsstand (small “n” newsstand), and now the Apple Newsstand (big “N” Newsstand), is but one of the many media deals the duo have struck. The duo have published books with Rodale, and they have a series of apps launched into the App Store under the Galvanized Brands LLC developer account, a company founded by Zinczenko.
The deal with Meredith was announced on December 1 of last year, the day before the first issue was to appear on newsstands.
With the holidays upon us, this is an ideal time for consumers to pick up a copy of Eat This, Not That! magazine,” said Meredith National Media Group President Tom Harty in the December announcement. “David has done an excellent job bringing the best of the Eat This, Not That! brand to life in a magazine format, and has created exciting new features that will entertain and inform. We’re excited to be working with Galvanized and look forward to creating more products in the future.”
The digital edition was built using the Adobe Digital Publishing Suite and is a completely native edition. As the magazine, and now its digital edition, was published as a special interest publication (SIP), it is priced far differently than the normal Newsstand app. Single issues are $6.99, while an annual subscription (4 issues) is $19.99.
The magazine, like the feature, focuses in on healthy eating choices, often taking a stab at some of the worst eating choices a consumer can make – like Cheese Curds at A&W as an obvious choice, or Chicken Piccata at California Pizza Kitchen, an not-so-obivious choice for worst foods.
“It sounds so basic. So incorruptible. “Chicken Picatta”. Maybe there’s some subtlety there, some light favors, some… who are we kidding? This dish fits you with almost a day’s worth of calories and enough fat to fill nearly three shot-glasses (ugh). Consider this chicken weaponized.”
And, yes, the magazine article does misspell “Chicken Piccata” in the issue (ugh).
But otherwise this is a fine digital edition, easily read on both the iPad and iPhone (it is a universal Newsstand app), with well designed layouts for both digital devices.