NYT relaunches website for The New York Times Store
NEW YORK, NY – January 16, 2015 — The New York Times today unveiled a complete overhaul of The New York Times Store, its online destination for shoppers seeking unique and historic gifts, as well as exclusive New York Times branded merchandise.
In its first major redesign since its launch in 1998, The New York Times Store now features a refreshed visual identity and logo that reflect the styling of NYTimes.com, as well as a responsive design built for optimal shopping across all platforms. In addition, registered NYTimes.com users can use their existing login information to seamlessly shop and purchase from the Store without leaving NYTimes.com.
The new Store also includes personalized products that are curated for and recommended to each individual shopper, in addition to bestsellers like classic photography, newspaper reprints, sports memorabilia and books, as well as a wide selection of autographed and historical items.
“The New York Times Store has been an online destination for classic photography, personalized gifts, sports memorabilia and collectible items for many years,” said Michael Greenspon, general manager, News Services and International, The New York Times. “The new Store offers the same high-quality products that shoppers love, plus a number of new specialty items and e-commerce features that enhance the online shopping experience across platforms.”
To mark the relaunch, The New York Times Store will offer free shipping on any orders of $50.00 or more on purchases made January 16 – 31, 2015.
The New York Times Store will also offer shoppers an exclusive limited edition New York Times mug for $12.00 and a New York Times tote for $18.00 while supplies last.