January 13, 2015 Last Updated 12:39 pm

FableVision Learning and Lulu Jr. partner to launch web-based writing and book publishing platform

My Awesome Publishing Company! will be hosted by FableVision’s founder and New York Times best-selling children’s book author/illustrator Peter H. Reynolds

Press Release:

BOSTON, MA and RALEIGH, NC — January 12, 2015 – There’s no feeling quite as awesome as holding your very own published book in your hands for the first time. Two companies have joined forces to make this magical moment a reality for kids around the globe. FableVision Learning, award-winning educational media and software publisher, and Lulu Jr., the children’s division of online self-publishing pioneer Lulu.com, have announced their partnership to develop My Awesome Publishing Company! TM, the web-based writing and book publishing platform designed for young learners, initially grades K-8.The companies will share details about the new product and partnership at FETC 2015 (Florida Educational Technology Conference) on Jan. 20-23 in Orlando, Fla.

mapc-featureAccording to the most recent U.S. DOE’s National Assessment of Educational Progress (NAEP) Writing Assessment, “Only 24% of students currently write at ‘proficient’ level in eighth and twelfth grades.” FableVision Learning and Lulu Jr. are out to help change that. My Awesome Publishing Company! invites students to experience the joy of creating a book from beginning to final printed copy. The online tool also helps young learners build writing, production and distribution skills that meet required standards, along with first-hand entrepreneurial, promotion and marketing skills. In this way, educators and librarians now have an engaging way to tackle new Common Core State Standards (CCSS), which require deeper reading and writing ability, along with use of digital tools for collaboration, production and distribution.

The online platform will be hosted by FableVision’s founder and New York Times best-selling children’s book author/illustrator Peter H. Reynolds (The Dot, Ish, Sky Color). “While folks tussle over the name and definition of writing standards, my work is focused on the mission to encourage creativity and self-expression for all ages, which is why I’m so excited to connect the dots with Lulu — the pioneer in open publishing for grown-ups,” Peter H. Reynolds said. “We can get kids hooked on writing — and improving their writing — along with providing them access to their very own print-on-demand books, giving every child a chance to share their voice with the world.”

FableVision Learning and Lulu Jr. will be scheduling VIP appointments to share a sneak-peek of the new product at the FETC Conference in the Orange County Convention Center (South Building, room S210B).

“Educators need ways to spark students’ intrinsic motivation to write and to keep writing, as well as creative ways to respond to students’ written work,” FableVision CEO Paul Reynolds said. “At the same time, they are scrambling to meet new standards requiring their students to publish in multiple formats. This collaboration aims to deliver an engaging, intuitive, guided solution that motivates kids to write, while also fostering the 4Cs in the 21st Century Skills Framework: communication, collaboration, critical thinking and creativity.”

Designed for mobile and desktop accessibility, My Awesome Publishing Company!’s creativity tools can travel beyond the classroom to libraries, community centers and the home — so the creative process doesn’t have to stop when the school bell rings. Because the final output can be a physical book, creative work is easily shared with family and friends, and becomes a family heirloom that can be treasured for generations.

“Educators, their students and kids everywhere deserve more engaging tools to nurture writing of all kinds. And the good news is that publishing is an almost magical invitation to get kids writing,” said Bob Young, founder of Lulu. “Holding a book in your hands with your name printed on it is really exciting, and that’s what My Awesome Publishing Company! enables. It will be so easy and fun to use that we envision adults using it right alongside their kids.”

To schedule an appointment at FETC 2015 to see a preview of the My Awesome Publishing Company! platform, visit fetc.lulujr.com. Further product details will be announced at the conference.

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