Apple to make price adjustments in the App Store due to VAT and exchange rates
Apple sent developers a notice on Wednesday informing them that there will be price adjustments made inside the App Store due to value-added tax (VAT) rates and foreign exchange rates. The price adjustments will effect prices for many European countries, Canada and Russia.
The U.S. dollar has strengthened in recent weeks, at the same time that the value of the ruble has fallen. The dollar has also made gains on the Euro. The value of the Euro has fallen to around $1.18, its weakest level since January 2006.
Here is Apple’s note to developers:
Within the next 36 hours, prices on the App Store will increase for all territories in the European Union as well as in Canada and Norway, decrease in Iceland, and change in Russia. These changes are being made to account for adjustments in value-added tax (VAT) rates and foreign exchange rates.
We will simultaneously update the Pricing Matrix in Rights and Pricing in My Apps on iTunes Connect.
We will also update the iOS Paid Applications and Mac OS X Paid Applications agreements, which will be available in Agreements, Tax, and Banking.
If you have any questions, contact us.
The App Store team