January 7, 2015 Last Updated 1:07 pm

Angie’s List launches a new digital-only weekly magazine into the Apple Newsstand

Angie’s List Weekly is built using the Adobe Digital Publishing Suite and features small, but natively designed digital magazine issues for reading on the iPhone and iPad

The crowd-sourced business review website Angie’s List launched a native digital magazine late in December called Angie’s List Weekly. Angie’s List already has a several other apps inside the Apple App Store including its main business directory app (simply called Angie’s List), but this is their first Newsstand app.

ALMag-cover-iPadThe new weekly digital magazine uses the Adobe Digital Publishing Suite to create its app and digital editions, and the app works on both the iPhone and iPad. Rather than designing for the iPad first, then shrinking down the pages for the iPhone, Angie’s List Weekly features custom designs for each device and so is a far superior read to those converted digital magazines we are seeing far too often from major publishers.

Angie’s List also produces a print magazine, but as I have not seen it I do not know how much of the content here is common with the print publication.

Angie’s List was founded in 1995 by William S. Oesterle and Angie Hicks. As the story goes, Oesterle was Angie Hicks’s boss at a venture capital firm and tasked her with finding a reliable contractor.

Last year the company reported revenues of $245.6 million, and appears that it will grow revenue at nice pace in 2014. Though the company is currently not reporting a profit, it should report smaller losses for fiscal year 2014 when it reports earnings later this month.

The new weekly digital magazine is affordably priced, with single issues $0.99, monthly subscriptions at $1.99 and an annual subscription priced at $9.99.

ALMag-articleThe issues are small in size, but they feature native digital page designs and contain interactivity and some multimedia. The issue I downloaded, the latest, weighed in at 95.9 MB in size.

“We have nearly two decades worth of home improvement insights from both the consumer and contractor perspective,” said Angie’s List Founder Angie Hicks. “Angie’s List Weekly is our most innovative, fun and convenient way to share that information. Each month, we’ll focus on a theme and give fresh examples each week of fun projects, including tips, how-to’s, advice and inspiration.”

Emily Udell, senior interactive editor, is the editor for the new weekly digital magazine. Ry Lickliter is the interactive creative director, while Bruce Snow is digital media designer, David Downham is digital designer, and Amanda Bell is interactive writer. One assumes those are the staffers responsible for the new app.

(It should be noted that while the digital issues are modest in size, they have added a page in the back to promote the next issue and include a staff box – something I wish all digital-only magazines would incorporate. Well done.)

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