Flurry Analytics says mobile app usage grew by 76% in 2014
Retail migrated to mobile in a big way in 2014, with shopping iOS and Android app usage increasing by 174 percent, according to the Yahoo owned company
The Yahoo unit Flurry Analytics today reported that mobile app usage grew by 76 percent in 2014, led by Shopping, Utilities & Productivity, and Messaging apps.
“As our mobile devices become more and more a part of our everyday lives, we are increasingly using them for always-on shopping, working, and communication,” said Simon Khalaf, president and CEO of Flurry. “Where years past have seen massive growth in games and entertainment, 2014 was the year apps got down to serious business.”
Flurry said that 2014 was the year mobile retailing took off, with shopping apps on iOS and Android growing by 174 percent, with Android growth up by 220 percent over 2013.
“Smartphone users opened more Utilities & Productivity apps in 2014, confirming that our phones and tablets have become indispensable devices that help us work and keep our lives organized,” said Khalaf.“We need look no further than Microsoft’s mobile moves this past year. The quintessential productivity suite – Office – is now available on mobile, and not just Windows devices but Apple and Android.”
The Games and the Music, Media, and Entertainment categories grew at a bit of slower pace last year – 30 and 33 percent respectively – though those rates are in comparison to very high growth rates in previous years.
During 2014, 2014, Flurry Analytics tracked 2.079 trillion sessions.
“On December 31st we set another daily session record with 8.5 billion sessions as people celebrated the approaching New Year chatting, sharing, looking for rides, and navigating New Year’s Eve. We’ve witnessed another explosive year of growth in mobile and have entered a new phase of the mobile revolution where we get down to business. We can’t wait to see what 2015 brings,” Khalaf said.
San Francisco-based Flurry Inc. was acquired by Yahoo in July of last year.