December 26, 2014 Last Updated 8:43 am

Arizona Daily Star promotes apps to readers for the holidays, but reporter forgets to link to them

Tucson paper touts its mobile and tablet apps online, but fails to link to the Apple App Store or Google Play – nonetheless, the daily has some interesting apps to offer readers

The basic rules of digital publishing can be a bit hard to incorporate into daily reporting, but you would think by now reporters would have learned about links.

The Arizona Daily Star, a Lee Enterprises newspaper in Tucson, decided to let their readers know of there many apps the paper had to offer. The short post did not mention Christmas, but the idea was clear enough, you still had time to give the gift of reading to you someone for the holidays.

ADS-SI-iPadBut the reporter, who we don’t want to embarrass here by naming, left out one little detail: any links to the apps.

The newspaper is fairly progressive in its app strategy: inside the Apple App Store it has a universal, stand-alone news apps for Tucson.com, it has two standard news apps for the paper, one universal app simply called Arizona Daily Star and another only for the iPad, Arizona Daily Star for iPad. The paper also, fairly early on, launched a universal, stand-alone app for University of Arizona sports called UA Sports from the Arizona Daily Star, as well as an iPhone app called Tucson Festival of Books and an iPad app called Tucson in 100 Objects (which uses the same theme as a more famous app called A History of Ireland in 100 Objects designed by Joe Zeff Design). Several of the apps also are for Android.

Its latest app for UA sports is called Arizona Daily Star Sports Insider and uses the Adobe Digital Publishing Suite to create a native tablet edition, designed in landscape. The app has a single sponsor, Fry’s Food Stores. The digital edition is designed more like an eBook than a digital magazine, with pages that do not scroll or have larger pages than the display. The layouts also feature pages that sometimes have four columns (!) and UA Pac-12 standings and schedules that are way too small for the digital screen. It is pretty clear that the design team is still pretty new to digital publishing for tablets. (But at least they are experimenting.)

Note: it is possible that the story was really meant for print, and might have contained (we hope) screenshots from the apps. Then, it would have been the responsibility of either the reporter or editor to make sure the online version was updated with links and the graphics. It is hard to know what the situation would have been here since I do not get the print edition of the paper home delivered here in Chicago.

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