Magzter launches MagEnhance for creating interactive digital magazine editions
NEW YORK, NY – December 23, 2014 — Magzter, the largest and fastest-growing digital magazine store and newsstand in the world, with more than 23 million users globally, today announced the launch of MagEnhance. Magzter already lets publishers create digital editions of existing print content with just one-click. MagEnhance takes that a step further, allowing publishers to easily integrate rich text, videos, animation, links, slideshows, and more, to any digitized magazine content. It’s a drag-and-drop platform that requires no coding, making it totally accessible to anyone in a publisher’s organization.
“For legacy publishers, transitioning from print-to-digital used to require significant resources,” said Girish Ramdas, CEO & Co-Founder of Magzter. “When we launched in 2011, our goal was to change that. We’ve since made it easier than ever to digitize and distribute print content without any added IT investment or personnel. And today, with MagEnhance, we take this even further, making it possible for publishers to not only digitize print for web and mobile, but to truly optimize it across each format.”
At launch, a growing number of domestic and international partners have adopted MagEnhance to integrate interactivity into their digital issues. This group includes technology publisher, IDG Communications, a subsidiary of IDG. IDG’s brands include Macworld and PCWorld, among others.
Beyond the obvious operational benefits for publishers, MagEnhance also delivers a more robust engagement channel for advertisers. For years, advertisers have benefited from the added scale Magzter facilitates for print magazine campaigns, allowing publishers to digitize these campaigns for web and mobile audiences. By making it possible to easily add layers of interactivity to digitized content with the MagEnhance offering, Magzter is now driving greater engagement potential, as well.
“MagEnhance has enormous advertising value for publishers and advertisers alike,” said Vijay Radhakrishnan, President & Co-Founder of Magzter. “With Magzter, we’ve allowed a publisher or an advertiser to digitize their in-print campaigns and scale them across web and mobile. By adding MagEnhance, we’re also making it possible for them to make those campaigns more interactive in a digital environment. This will drive revenue for publishers and engagement for advertisers.”
MagEnhance can be used in conjunction with Magzter’s OREY Click Publishing System, a proprietary, cloud-based technology from Magzter that allows publishers to upload magazines and branded apps on all platforms (e.g., iOS, Android, Windows 8, web, Amazon, and Kindle Fire) with one single click. MagEnhance is currently available to all existing Magzter publishing partners at no additional cost. Together, Magzter and MagEnhance offer a zero-cost, easy-to-use alternative to many paid software available to create interactive magazines.