December 16, 2014 Last Updated 2:31 pm

Virginia Moorhouse named Associate Publisher at The Bakersfield Californian

Newspaper, which publishes as a tabloid Monday through Saturday, has been owned by the same family since 1897

The publisher of The Bakersfield California, Virginia F. Moorhouse, has appointed her daughter as Associate Publisher. Virginia Cowenhoven, 39, previously was tasked with corporate strategy. The paper has been family run for over 120 years, owned by the Harrell-Fritts family. The current publisher is the great-granddaughter of Alfred Harrell, who acquired the paper in 1897.

The paper currently has a circulation of just over 32,000 Monday-Friday when it publishes as a tabloid. Its broadsheet edition on Sunday has a circulation of 39,368 according to the latest publisher’s statement. Digital circulation barely reaches 1,000 (its Saturday edition hit 1,003, all other days were just below 1,000). In the past decade, circulation has fallen by nearly half.

The Californian currently has a replica edition for the iPad, built by Olive Software, as well as a mobile news app that works on both the iPhone and iPad, as well as Android devices.

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