IDG TechNetwork expands online ad network to China
NEW YORK, NY – December 15, 2014 — The IDG TechNetwork, a rapidly growing global online ad network, expanded its operations to China this month, furthering its commitment to a market where parent company International Data Group (IDG) has had a presence for 34 years. With the launch of IDG TechNetwork China, IDG adds its expertise in data-driven marketing and premium programmatic buying to a portfolio of more than 60 Chinese language magazines, newspapers and websites.
As the first global technology-focused ad network to enter the Chinese market, IDG TechNetwork will enable local companies to reach tech audiences worldwide. With a network of more than 570 publisher sites, the IDG TechNetwork reaches more than 130 million tech enthusiasts, enterprise tech buyers and gamers.
“China is a natural extension for IDG TechNetwork,” said Peter Longo, CEO of U.S. Media for IDG Communications. “Our global footprint and deep understanding of the local media market ensures that we can efficiently connect marketers worldwide with the largest and most engaged Chinese audiences online.”
Programmatic buying is not new in China. In its 2013 China DSP Market Trends Report, Internet research firm iResearch predicts premium programmatic buying will account for 69.1% of third-party DSP ad buys in 2017.
Based in Beijing, IDG TechNetwork China is a fully-owned business unit of IDG China under the leadership of CEO William Xu.
“IDG TechNetwork’s worldwide reputation for first-to-market advertising solutions is very compelling to Chinese marketers,” said Xu. “Our expertise in ad technology, when combined with our global presence, makes us the most desirable premium network and exchange for customers in the technology and electronics industries.”