December 11, 2014 Last Updated 12:15 pm

Media app updates: CBC News updates iOS app, adds landscape for iPhone; Spotify goes larger

Morning Brief: Adobe issues update for its Content Viewer app; magazines remain tight lipped about agency’s moves regarding digital editions

The CBC yesterday released an update for its main news iOS app, bringing CBC News up to version 3.0.7.

CBCNews-iPhone5-W-lgThe update is the sixth released since Apple released iOS 8. (A couple versions of the app apparently never saw the light of day.) CBC updated its news app on September 17, the same day as iOS 8 was released, but like many publishers has had to issue subsequent bug fix updates.

Today’s update, besides fixing some bugs, also introduces landscape mode for the iPhone and iPod touch. Prior to this update, this was only available to iPad owners. The change probably has to do with the fact that now that Apple has larger iPhone models, many users are beginning to use their large phones like a tablet and will prefer landscape.

Adobe releases a bug fix update for its Adobe Content Viewer app. The app is used when previewing digital publications during production. Fewer people will find need for the viewer next year, however, as Adobe ends its Single Edition app benefit for Creative Cloud users. The move, which is counterintuitive, means fewer designers will have experience with building apps through InDesign, and therefore will be less likely to recommend the upgrade to Pro and Enterprise levels of the Adobe Digital Publishing Suite.

Spotify updated its iOS app today, making an adjustment in order to make the app more attractive when used on the larger iPhone 6 Plus.

I rather amazed how little attention AdAge’s story on MediaVest’s move to discount digital edition circulation. The ad buying agency is apparently wanting magazine publishers to pull the numbers from their ratebases and provide additional information regarding those digital editions. (See TNM report here.)

Chanel-ad-640According to the story, Mediavest will continue to buy ads in digital editions, but they want to price them separately from print.

“To that end, MediaVest is demanding publishers provide a detailed report on each ad, including the number of unique readers who viewed the ad, the total number of times it was viewed, the number of times each unique reader viewed the ad, the average time spent with the ad and the click-through rate per ad to an advertiser’s website,” AdAge says.

When the story appeared only one comment was written, two days later that remains the only comment on the story. Is this a sign of disinterest, or fear on the part of magazine publishers? Hard to tell.

It may also be a sign that MediaVest may only be dealing with a small group of magazine publishers regarding this move.

Meanwhile, Apple seems to be doing everything it can to discourage publishers and developers from continuing to think iOS first when developing their apps. The Newsstand, a year and a half after TNM first reported that Apple had stopped maintaining the categories, continues to be neglected – and now developers are finding their apps rejected by the App Store team for featuring capabilities that Apple itself promoted (see Guardian story on this).

Although TNM has spoken to nearly a dozen Apple representatives about the situation with the Newsstand, Apple’s App Store teams only comment on the mess was to say “thanks” for pointing it out.

Note – the Guardian’s story includes this line: “Apple declined to comment to the Guardian…” No surprise, right?

Update: It looks like some of the bad publicity has gotten to Apple’s App Store team and they have reversed a decision to bar the Transmit iOS app from uploading content to iCloud Drive. That’s nice, but better communications would be even better. In more than two dozen attempts to get Apple on the record concerning the Apple Newsstand I have yet to have even gotten a courtesy “no comment”. (An interview with Eddy Cue is what TNM would like at this point!)

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