La Presse+ becomes first Canadian digital edition certified by the AAM
AAM certification focused on the advertising-metrics tools designed, developed and integrated into the La Presse iOS and Android apps
MONTREAL, QC, and ARLINGTON HEIGHTS, Ill. – December 10, 2014 — In the first audit of its kind in Canada, the Alliance for Audited Media has certified the systems, processes and metrics used to serve and measure ads delivered on La Presse+, a daily digital edition for tablets that blends print, web, mobile and video content. La Presse+ is produced by La Presse, a Canadian French-language multiplatform media company.
The certification provides assurance to advertisers that the methods La Presse+ uses to measure and count unique devices and ad impressions are transparent and in accordance with industry standards.
“Independent certification of technology and publishing platforms is vital in today’s interactive advertising ecosystem, where advertisers are increasingly concerned about unseen ads, non-human traffic, fraud and safe advertising outlets,” said Steve Guenther, AAM’s vice president of digital auditing services. “With AAM’s certification, La Presse is demonstrating its commitment to digital quality, accountability and transparency.”
The AAM certification focused on the advertising-metrics tools designed, developed and integrated into the La Presse+ app in both its iOS and Android versions, including the integrated software used to track reader activity (Localytics) and ad impressions (AdGear). More specifically, it validated advertising impressions, a highly valued metric that advertisers find in the performance reports for each of their campaigns.
“Measurability of advertising performance is one of the pillars of the La Presse+ value proposition,” said Luc Tremblay, vice president of sales, La Presse, adding: “With the certification of La Presse+ measurement tools by the AAM, an organization recognized by advertisers and agencies, we now offer our advertisers certified reports that enable them to follow the true performance of their advertising campaigns in detail. With this innovation, La Presse+ has set the standard for the entire industry.”
AAM conducted the certification in accordance with several industry-developed guidelines put forth by the Interactive Advertising Bureau, Mobile Marketing Association and the Media Rating Council, supported in Canada and the U.S.