December 2, 2014 Last Updated 2:39 pm

Hammacher Schlemmer releases iPad app for its First Augmented Reality Catalog

Nto sure this is the way you want to do an app: make the user download the app, then scan some pages from a catalog, then use the app and scans together. Seems like a lot of work with little reward.

But the idea, which has been around for a long time, has value if made easier. Maybe reproducing the press release from Hammacher Schlemmer here will get some sharp developers thinking of a better solution.

Press Release:

NEW YORK, NY – December 2, 2014 — Hammacher Schlemmer, the New York store renowned for offering the Best, the Only and the Unexpected, announces The First Augmented Reality Catalog, an exclusive and revolutionary new way to experience America’s longest running catalog.

“It’s the next best thing to visiting our landmark Manhattan store in person,” explained Rich Tinberg, Hammacher Schlemmer’s CEO.

After downloading the free Hammacher Schlemmer app for iPad, users simply scan specially marked catalog pages to overlay a three-dimensional image of a product that literally jumps off the page. Users can zoom in and out, spin the item 360 degrees, play videos, and easily access helpful information such as user manuals and customer reviews with just a touch. Items can even be purchased directly from the app.

“Our new Augmented Reality Catalog fits right in with our rich tradition of innovation,” said Mr. Tinberg. “It lets readers interact with our unique products in a new way that’s not possible with any other catalog.”

Hammacher Schlemmer’s reputation for innovation usually centers on its products, with good reason. Among the revolutionary items the company has introduced are such household staples as the pop-up toaster, the microwave oven, and the cordless telephone.

But throughout its 166-year history, Hammacher Schlemmer has also pioneered progressive conveniences that greatly enhanced its customers’ shopping experience. They were one of the original 271 subscribers to the Bell Telephone Company, one of the first stores to install electric lighting, and among the first online retailers during the 1980s.

“We are very pleased to offer our customers this new technology that blends the familiarity of our catalog with the multimedia capabilities of the iPad,” said Mr. Tinberg. “It’s the next evolution of catalog shopping. ”

The free Hammacher Schlemmer app can be downloaded from the company’s website or from the App store. For more information about The Augmented Reality Catalog, please visit, or contact Trish Hammond at (847) 581-8987 or via e-mail at

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