The Washington Post launches new tablet app exclusively for the Amazon Fire tablet
The app is included in an over-the-air software update for Amazon Fire tablets, and includes a free six month subscription
The Washington Post today announced that it had released a new tablet app exclusive to the Amazon Fire. The WaPo is owned, of course, by Amazon CEO Jeff Bezos and the new app is the first app released exclusively for Amazon’s ecosystem.
“This unique app reflects the culture of innovation and experimentation at today’s Washington Post,” said Fred Ryan, Publisher and CEO, The Washington Post. “Our digital journalists and engineers are focusing on the multitude of ways to optimize the reader experience. With 42 million monthly readers and growing this is another step forward in our effort to serve an even larger national and global audience. We are thrilled to be working with Amazon to offer this first to Fire tablet customers.”
The app is included in an over-the-air software update for Fire tablets, and includes a free six month subscription is included free of charge. (My “Kindle Fire” is so old I don’t get updates!)
Core features of the new app include:
- “Pinch View”- a new way to browse: Readers can easily swipe through an edition as if they are flipping through the pages of a magazine, getting a bird’s eye view of the entire content offering, along with the ability to simultaneously read the stories.
- Stunning Visuals: Bold, high-resolution photos and rich, informative graphics throughout each edition.
- Deeply engaging “Read View”: When reading an article in full, it is intuitive and easy to engage with the immersive “Read View,” where the focus is on the storytelling through text, photography and video.
- Intuitive Navigation: The easy-to-use navigation helps users seamlessly browse through and between sections, with stories placed in the content categories that the user would expect to find them and headlines that are clear and direct. A simple swipe moves from story to story.
- Packaged for the Tablet Reader: Created specifically for tablet readers’ sensibility, the app has two distinct editions released at 5:00am and 5:00pm ET, with breaking news and other updates added in between.