Time Inc. signs multi-year deal with the content discovery platform Outbrain
NEW YORK & LONDON – November 18, 2014 — Time Inc., one of the world’s leading media companies and Outbrain Inc., the world’s largest content discovery platform, announced today the details of an exclusive multi-year agreement that will see Time Inc. enhance its digital strategy by deploying the full suite of Outbrain’s solutions for seamlessly surfacing content that is relevant to audiences across its global portfolio. The partnership is expected to generate more than $100 million for Time Inc. over the course of the agreement.
This partnership highlights the inherent value and reach of Time Inc.’s ultra-premium network for marketers. With leading content brands such as People, Time, Sports Illustrated, InStyle and Real Simple, Time Inc. delivers valued content within brand-safe environments to a highly engaged and desirable audience. Time Inc. has experienced significant digital growth over the past year and currently boasts more than six billion page views per quarter and 131 million unique users per month, globally. The company has increased its video streams more than 200 percent year over year.
Following seven years of innovation on behalf of its partners, Outbrain has broadened its technology into a multifaceted platform to drive a new era of digital publishing. This full stack software solution empowers an entire media organization to more effectively manage its brands’ online content and programming experience. Outbrain will provide Time Inc. with tools that marry editorial decision-making with predictive analytics and algorithmically-generated content recommendations. Time Inc. will also leverage Outbrain’s premium publisher network to drive incremental engaged audiences to its digital properties.
Time Inc. Chairman and CEO, Joe Ripp said: “Our success has always been based on unique relationships with audiences. This provides marketers with an ideal environment to deliver their messaging. Today, we are connecting with consumers across every conceivable platform, serving them content that is relevant and engaging. Outbrain’s focus on audience experience and surfacing optimized content recommendations was a key to launching this partnership. It maximizes the monetization of our audience to other content publishers. And, it provides key insights and analytics about our core digital users.”
Yaron Galai, Co-Founder and CEO of Outbrain said: “We are delighted to announce our agreement with Time Inc. and believe that smart and innovative companies like it are the lifeblood of the new look digital media industry. Outbrain began as a straightforward recommendation product, but we have innovated, adapted and evolved into a platform that serves multiple publisher constituencies—the business, editorial and product teams—affording our partners the flexibility to embrace digital opportunities and continue to deliver what audiences crave.”
Outbrain continues to build on its strong growth trajectory and incredible momentum and now has offices in more than 11 global territories and partners with publishers and marketers in over 55 countries, including the U.S., UK, France, Japan, India and Brazil. Worldwide, it now serves over 190 billion recommendations per month to consumers in over 150 countries—with more than 561 million unique users in September 2014 according to comScore.