November 18, 2014 Last Updated 2:25 pm

The New York Times relaunches its iPhone real estate app

The New York Times today relaunched one of its oldest apps: its real estate app for the iPhone, originally launched in 2007 as a mobile web app**. Now called NYTimes Real Estate – Find a Home, Apartment or Condo, the app remains free for readers to download and access.

NYT-RE-iPhone5-W-lg“We were very early with our Real Estate app more than seven years ago, which did a great job at helping brokers, buyers and sellers navigate the market,” said Paul Smurl, general manager, core digital products, The New York Times. “But this new app takes real estate to the next level by combining the world-class real estate coverage from The New York Times with the latest search and personalization technologies available on iOS, for a streamlined, superior user experience.”

The NYT highlighted a long list of additions and improvements in the app:

  • In-depth search tools with the ability to search by keyword location, zip code, neighborhood or search for homes and open houses nearby
  • A completely overhauled user experience and new visual identity
  • Updated throughout the day, a new stream-based real estate news experience, free to all readers
  • Comprehensive property information and larger photographs for the most desirable properties located in New York City and the best from around the country and throughout the world
  • Search results that can be refined by categories like price reductions, open houses, newest, for sale by owner, new development and more
  • Simple, easy-to-use agent and brokerage contact forms
  • A new mortgage calculator
  • Maps for viewing property locations and directions
  • The ability to save properties of interest to view later
  • Share tools including e-mail and Twitter
  • One-touch dialing and one-touch e-mail tools to contact real estate agents quickly and easily
  • Continuously updated sales activity and nearby school information for properties in New York City

** The first iPhone app dates back to March 2, 2010, according to the App Store app description.

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