Time Inc. licenses PEOPLE to Bauer Media Group for launch of German edition
Germany is the latest internationally licensed edition of PEOPLE, which is also published in Greece and Australia
New York / Hamburg – November 17, 2014 — Time Inc.’s PEOPLE, the top magazine media brand in the United States, announces the launch of a licensed German edition of PEOPLE by Bauer Media Group, scheduled for 2015. Bauer, the international media house operating with a global reach, is intensifying its consistent strategy of investing in top-quality premium magazines with this new agreement with PEOPLE. Germany is the latest internationally licensed edition of PEOPLE, which is also published in Greece and Australia (where it is published as WHO).
The PEOPLE brand has a global audience of 59 million consumers, with 3.5 million weekly subscribers in the US (source: ABC Publisher’s Statement 1H14). The iconic PEOPLE, which is a blend of celebrity news and entertainment, as well as human interest and “everyday heroes” stories, is well-known internationally for its Sexiest Man Alive and 50 Most Beautiful franchise issues. PEOPLE recently celebrated its 40-year anniversary with Jess Cagle as Editorial Director. Tom Junkersdorf is the Editor-in-Chief of the licensed German edition of PEOPLE.
“Time Inc. is pleased to partner with Bauer Media Group in Germany, a weekly publisher with a strong heritage,“ says Norman Pearlstine, Chief Content Officer, Time Inc. “We expect the PEOPLE Germany team in Hamburg to launch the magazine with the same passion for the brand as we have in the US.“
“Being Europe’s leading magazine publisher, we are clearly committed to the print domain and are proud to introduce the world’s leading entertainment magazine to Germany,” says Bauer executive board member Andreas Schoo. “In the past several years we have delivered proof on a number of occasions that the establishment of successful magazine concepts represents Bauer’s core expertise.”