Penton expanding Aviation Week into a multi-platform, enhanced subscription model
Subscribers will have a new digital experience that includes enewsletters, an enhanced weekly package, a mobile app and a subscriber-only website providing daily engagement
NEW YORK, NY – November 10, 2014 — Penton’s Aviation Week, the leader in aerospace information and media, is expanding its flagship property, Aviation Week & Space Technology (AW&ST), into a multi-platform, enhanced subscription model. The full offering, in beta test now, will launch shortly.
With subscribers in 180 countries, AW&ST decided to create a timely experience that is not mostly reliant on print. Subscribers will soon also be able to have a new breakthrough digital experience that includes daily emailed newsletters, an enhanced weekly package, a mobile app and a subscriber-only website providing daily engagement, plus new ROI-driving digital formats for advertisers and customers.
“Our subscribers have told us that in today’s fast-paced world they don’t want to wait a week for their information,” said Joseph C. Anselmo, Aviation Week & Space Technology Editor-In-Chief. AW&ST’s readers generally work in one sector, but have a strong interest across the industry. The new digital offering provides daily briefings, plus themed topics: Technology on Mondays, Commercial Aviation on Tuesdays, Space on Wednesdays and Defense on Thursdays. Then on Friday they will get our weekly edition, along with additional editorial features, which can be easily accessed on tablets, mobile phones or desktop computers. We have tested this with readers and the response has been enthusiastic.
Aviation Week & Space Technology, with more than 65,000 paid subscribers and more than 100,000 readers of sponsored editions, has taken advantage of its unique circulation in 180 countries to provide an experience that enables subscribers to keep abreast of the industry on a constant basis, by the week, day, hour, minute and second. Readers will determine the timing and frequency that fits their schedule instead of it being driven solely by a print and postal mail cycle.
In-depth technology, commercial aviation, space and defense coverage are core to this new product, and will be delivered via forward-looking daily eNewsletters, in-app alerts, rich media, and more. Readers will have expanded access to Aviation Week’s trusted subject matter experts, plus future enhanced content including webinars, white papers, reports and subscriber-only discounts to events and workflow data/analytics tools.
“For decades, Aviation Week & Space Technology has broken ground with its coverage of the latest in aerospace and defense technology – and now we’re leading the next level of digital innovation,” said Greg Hamilton, President of Aviation Week. “We’re listening to our customers closely – this new product will address the needs of our existing subscribers plus engage the next generation of decision-makers across the industry. AW&ST breaks leading stories and our readers deserve instant access.”
“Penton acquired Aviation Week in the middle of 2013, and we have been deeply impressed with the content leadership and sales and marketing talent,” said Warren N. Bimblick, Penton Group President – Aviation, Financial Services, Sustainability and SmartReach. “This product has sophisticated readers and marketers, and it has been a dream come true to work with them and Penton’s top-notch product design and engineering team to come up with an enhanced digital offering.”
This product is currently in prototype testing, and has been developed based on extensive reader research and in-person focus groups conducted at the Farnborough Airshow in July 2014 and throughout the third and fourth quarters.
Aviation Week has also launched an advertising program entitled, “Step Inside,” which is appearing in the publication and digitally in advertising media. To preview what’s coming, visit http://stepinside.aviationweek.com. A program geared toward media buyers is launching on November 10th on AdAge.com and the Ad Age BtoB Newsletter. You can view that here, http://stepinside.aviationweek.com/advertising.